Ever heard of mental drag?

Ever heard of mental drag?

August 12, 20251 min read

Quick Announcement: We successfully closed on the Rise Apollo Heights deal last week. I'm grateful to everyone who came on board and excited to watch this one perform!

This Week’s Insight

Unmade decisions take up more space than we think.

What You Need to Know

Open loops drain energy.

  • The subscription you keep meaning to cancel

  • The unread email flagged for “later”

  • The investment account you haven’t looked at since last year

  • That “someday soon” financial plan that hasn’t quite landed

You’re not ignoring these things.
You’re
carrying them.

Each one adds a little mental drag.
Not enough to stop you… but enough to wear you down.

And when your day is already packed with work, training, family, logistics —
Even small friction becomes a real cost.

Why It Matters

Most engineers are disciplined.
But discipline doesn’t always beat design.

A simple, well-structured system does more than organize your money —
It clears your mind.

When your financial setup reduces clutter:

  • Decisions feel lighter

  • Stress levels drop

  • And you’re freed up to focus where it actually counts

This isn’t about optimization. It’s about peace of mind.

Context

Lately, more investors are simplifying — not because they can’t handle complexity, but because they don’t want their energy tied up in things that don’t move the needle.

Takeaway

The win isn’t doing more — it’s doing less with less friction.

Talk soon,

Tony

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